Here are some helpful hints in your search for a domain name: 

1. Make the name memorable & brandable 

The most recognisable brands in the world have unique, marketable brand names. Can you imagine if “Google.com” was called “OnlineSearchEngine.com”? This example proves how important it is to pick a catchy domain name.  

1. Stay away from numbers and double letters 

As your business begins to grow, your visitors will begin to spread the word, and recommend the site to their friends, family, or colleagues. If someone hears your site name which includes a number, they will not know whether the number is a digit, or if it is spelt out. The same principle applies with double letters. 

1. Keep your domain name short 

It is recommended that your domain name be no longer than 15 characters, as anything over can often be difficult for people to remember. A lengthy domain name leaves more room for users to make typos, and can therefore lead to a loss in traffic.  

For the vast majority of businesses, it is suggested that the .com extension is the most effective – Not only are they the most trustworthy, but research shows that ‘.com’ sites appear to be more authoritative. Additionally, ‘.com’ extensions are simple, and easy to remember from a consumers point of view.

With all this being said, there are scenarios where alternative domain extensions could be a better fit for your business. For example, a small business looking to tap into a local market may feel as though they are better off using an extension such as ‘.sydney’ or ‘.melbourne’. These extensions can come with a range of benefits, including better indexing for consumers in certain locations.

Ultimately, Domain Pilot’s service gives you the freedom to mould your business however you want – Due to the sheer number of domain extensions available, there are suitable options for any business.

How can I choose the perfect domain name? 

Here are some helpful hints in your search for a domain name: 

1. Make the name memorable & brandable 

The most recognisable brands in the world have unique, marketable brand names. Can you imagine if “Google.com” was called “OnlineSearchEngine.com”? This example proves how important it is to pick a catchy domain name.  

1. Stay away from numbers and double letters 

As your business begins to grow, your visitors will begin to spread the word, and recommend the site to their friends, family, or colleagues. If someone hears your site name which includes a number, they will not know whether the number is a digit, or if it is spelt out. The same principle applies with double letters. 

1. Keep your domain name short 

It is recommended that your domain name be no longer than 15 characters, as anything over can often be difficult for people to remember. A lengthy domain name leaves more room for users to make typos, and can therefore lead to a loss in traffic.  

Which domain extension should I use? 

For the vast majority of businesses, it is suggested that the .com extension is the most effective – Not only are they the most trustworthy, but research shows that ‘.com’ sites appear to be more authoritative. Additionally, ‘.com’ extensions are simple, and easy to remember from a consumers point of view. 
 

With all this being said, there are scenarios where alternative domain extensions could be a better fit for your business. For example, a small business looking to tap into a local market may feel as though they are better off using an extension such as ‘.sydney’ or ‘.melbourne’. These extensions can come with a range of benefits, including better indexing for consumers in certain locations.  

Ultimately, Domain Pilot’s service gives you the freedom to mould your business however you want – Due to the sheer number of domain extensions available, there are suitable options for any business.  

How long can I purchase a domain for? 

Typically, domain registration is done on a yearly basis. With this being said, there are options to pre-pay for up to 10 years, which would guarantee that your business would own the domain name for the foreseeable future. Unfortunately, domain names cannot be purchases permanently.   

How many domain names can I register?
The sky is the limit in almost all cases. You can register as many domains as you want, as long as the sites have one of the following extensions: 

• .com 
• .net 
• .org 
• .info 
• .biz 

For sites with different extensions, there are some eligibility criteria that must be met.