7 Steps to Jumpstart your Online Selling
The world is slowly shifting to the virtual sphere. More and more aspects of our daily life are migrating online. Major communications, socialisation, and business processes are now done over the internet. The latest push towards online shopping was brought about by the onset of the COVID-19 pandemic. And while the pandemic is waning, online selling is going stronger and has proven to be a sensible and efficient form of acquiring our needs.
How to Jumpstart your Online Selling
Online stores are popping everywhere. While the trends have given new businesses a great start and an equal footing, established stores and businesses are also migrating their operations online. Here are seven steps to jumpstart your online selling.
Build an eCommerce website
Create a business website that will also serve as your online store. An eCommerce website includes a list of your products complete with images, descriptions, and prices. It must also contain a shopping cart, checkout, payment options, and shipping details. Great photos and perfect descriptions are essential to a great eCommerce website. Amateur photos and shoddily written descriptions are the biggest customer turn off. Add testimonials from happy customers, an active customer care channel, and always update your inventory.
Design a focused marketing plan
One advantage of selling online is the unlimited reach and customer base. However, to attract the right people and filter out those who aren’t your customers, you have to put in place a focused marketing plan. Design a marketing plan that will reach and engage potential buyers, not just anybody. Start with profiling your target market. This will help you identify their platforms, their activities, and their behaviour online. Knowing that will help you create better and more effective marketing campaigns.
Find selling platforms
Aside from selling on your website, take advantage of other sales platforms and online marketplaces. Social media platforms like Instagram and Facebook are great selling channels. They provide business pages that allow you to showcase and sell products. Popular sales platforms like eBay, Amazon, Shopify, and MyDeal provide a wider reach and help sellers sell more products.
Install easy payment options
Make online shopping on your website and across online marketplaces as seamless as possible. Install multiple payment options so the buyers can pick one that is most convenient for them. While bank card payments are the most popular payment method today, a lot of online buyers prefer other modes of payment like Paypal, an electronic payment system, e-wallets, bank transfers, and even cash upon delivery.
Great content sells
Make your website your best marketing tool by adding relevant and effective content. Add photos and videos of your products. Aside from showcasing your products visually, writing great content will help SEO drive more viewers to your website. Great content can also be shared by you and people over social media, boosting popularity, awareness, and recognition of your company and products.
Be present online
Your online presence is important if you want to build a good reputation and engage with your community. Buyers appreciate attention and engagement from the sellers. It also creates authenticity and sincerity, some things that are hard to achieve when selling online. Your website and social media accounts also serve are communication channels with your business community. Post regular updates, reply to inquiries and address any issues promptly.
Figure out shipping
Selling online means an additional burden on your part – shipping the products. This entails additional costs and another crucial element to your sales matrix. Prices need to be adjusted accordingly. You can choose to pay for the shipping if online selling offsets a lot of face-to-face transaction costs. You also have the option to pass the costs to the buyers – explicitly added as shipping fee, or implicitly added to the selling price of the product. Aside from costs, you also need to figure out the best way to deliver the products. Which couriers to use? And the packaging necessary to ensure the safety of the product.
While brand recognition can be an advantage, starting an online store is very much the same for everyone. Businesses should recognise the different challenges and opportunities of selling online. There are a few important factors that could make or break an online store – shipping, payment options, a great eCommerce website, and a dynamic affiliate system. Learn these essentials and you can tap on a limitless market and sales opportunities. Start your online selling with a great business website. Let’s get you started with the perfect domain and brand!